TURKEY – Bridge between East & West

A “booming”country with a cumulative GDP increase of 187% between 2002 and 2007 totaling USD 663 billion. 65% of the population is below 34 years old. Qualified, cost-effective and motivated labor force. Centrally located between Europe, Central Asia and the Middle East. “”

“”Turkey offers investors competitive labor costs with a workforce of over 24.7 million young, talented, motivated, and skilled people. Committed workers, flexible working hours, and a low absenteeism rate have enabled Turkey to achieve remarkable productivity levels. “”

“”Labor and social security laws contribute to the formation of an investor-friendly environment. Expatriates from countries that have bilateral social security agreements with Turkey have the choice to stay within their own national social security schemes. “”

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Considering market entry in Turkey?
For global players, Turkey is a huge potential marketplace with over 72 million population and 55 million young people with appetite for adopting new technologies, products, services. However, Turkey is also one of the most difficult markets due to its unstable political and economical environment, as well as bureaucratic and business conduct which are a blend of Eastern and Western cultures.
Hiring A Country Manager In Turkey?
Your first attempt will probabaly be hiring a Country Manager. If a senior person is hired, the cost will be high, he or she will not be utilised effectively for the first few months and will not be willing to execute junior tasks...
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